Ela Motors has officially unveiled the ninth-generation Toyota Hilux in Papua New Guinea, introducing a new model that combines greater capability, technology, comfort and safety while maintaining the toughness the vehicle is known for.
The new Hilux was revealed at an official launch attended by distinguished guests, business partners, stakeholders, members of the media, and Toyota customers.
Ela Motors Chief Operating Officer Denzel Robertson said the Hilux has earned a legendary reputation both globally and in Papua New Guinea, where it has become a familiar sight in urban centres, rural communities, construction sites, mining operations, businesses and family settings.
Mr. Robertson said the vehicle has consistently proven its ability to perform in demanding conditions.
“From the bustling streets of Port Moresby to the challenging terrains of our provinces, from construction sites and mining operations to family adventures and business fleets, the Hilux has consistently proven that it is built to perform where others cannot,” he said.
He said the ninth generation represents the next evolution of that legacy, delivering greater capability and capacity, alongside improvements in comfort, technology and safety.
Under the bonnet, the new Hilux range is powered by Toyota's 2.8-litre four-cylinder turbo-diesel engine, designed to deliver performance, durability and fuel efficiency.
According to Mr. Robertson, the higher-spec models produce up to 150 kilowatts of power and 500 Newton metres of torque, providing strong acceleration, towing capability and low-speed off-road performance.
The single-cab and entry-level variants also offer strong torque for commercial and work-related applications.
Mr. Robertson said the vehicle's off-road capability has also been strengthened through Toyota's four-wheel-drive system and advanced driver assistance technology.
Selected models feature Multi-Terrain Select, Downhill Assist Control, and a differential lock, providing drivers with greater control and confidence in demanding environments.
The vehicle is also supported by an advanced suspension system designed to balance ride comfort, load-carrying strength, durability, and off-road performance.
Safety remains a key feature across the new Hilux range, with standard braking technologies including anti-lock brakes, brake assist and electronic brake-force distribution.
Depending on the model, customers can also access a range of safety features including multiple airbags, seatbelt pre-tensioners, child restraint anchoring points, immobilisers, intrusion sensors and alarm systems.
Inside, the ninth- generation Hilux has been designed to meet modern customer expectations, offering multimedia displays, USB-C connectivity, voice recognition, wireless charging, cruise control, and reverse cameras.
The flagship Extreme model offers additional premium features, including leather seating, dual-zone climate control, parking sensors, LED headlamps, and alloy wheels.
Mr. Robertson said the new generation Hilux was designed around the practical needs of Papua New Guinean customers.
“These are not simply specifications on a brochure,” he said.
“They are features designed to help businesses work harder, families travel safer and adventurers explore further.”
Ela Motors CEO Masaru Mikami said the new Hilux builds on decades of reliability and strength, while introducing modern enhancements in design, comfort, stability and control.
He described the latest model as a new chapter in the Hilux story, combining driven toughness with modern technology.
The ninth- generation Toyota Hilux is now officially part of Ela Motors' range in Papua New Guinea, offering customers a choice of variants ranging from work-focused single-cab models to more premium and adventure-oriented options.
