Pactrade has extended the festivity cheer to children at the paediatric cancer ward at the Port Moresby General Hospital, bringing them smiles while they go through their treatments.

Pactrade Marketing Manager, Ms. Idella Tago said the decision to visit was inspired by an earlier encounter with Dr Benjamin Daur, the doctor in charge of the paediatric cancer ward.

Ms. Tago said the visit was both emotional and meaningful, leaving a strong impression on the team.

“It struck a nerve with us. It was something wholesome and we thought we would make a commitment to come back and visit again with whatever little we could,” she said.

Beyond cancer support, Pactrade is also involved in other charitable activities, including the donation of maternity kits through its Nappy Time brand to the maternity ward on a quarterly basis.

She said the initiative forms part of Pactrade’s broader sponsorship and charity drives aimed at supporting vulnerable members of the community.

Ms. Tago said the company plans to make the visit an annual event, with the possibility of extending it to twice a year.

“We’ll do it annually, and we might do it biannually – one at the end of the year and another in the middle of the year,” she said.

It’s the festive season and Ms. Tago encouraged the public to remember those in need during Christmas.

“Christmas is always a time for giving and what better way to do that than to give to the needy,” she said.