Trukai Industries has signed rising rugby league player Cooper Bai as its new Brand Ambassador under a two-year partnership.

Bai, who comes from a strong rugby league background, is being positioned by the company as part of the next generation of Papua New Guinean sporting talent.

Trukai Industries General Manager for Papua New Guinea and Solomon Islands Andrew Grace, said Bai’s passion, commitment and dedication to rugby league aligned with the values of the Trukai brand.

“Cooper represents the next generation of rugby league talent, inspiring young Papua New Guineans through his passion and commitment to the game.”

Trukai is also proud to celebrate the legacy embodied by his father, Marcus Bai, whose career and values of resilience, discipline, and excellence has continued to inspire young athletes.

The company said the partnership reflects its broader focus on supporting Papua New Guineans through its products, healthy living and community development.

Through his role as Brand Ambassador, Cooper Bai will help promote the Trukai brand and connect with consumers, particularly young Papua New Guineans.

Trukai expressed that this partnership forms part of its strategy to strengthen its brands and community presence while continuing to position itself as a leading food company in Papua New Guinea.