The Department of Agriculture and Livestock (DAL) and the Papua New Guinea Tourism Promotion Authority (PNGTPA) have teamed up to develop and promote the countries agritourism sector to the world. This was done recently in Port Moresby city on the 27th of June through the signing of a Memorandum of Understanding (MoU) between the two organisations, marking a step towards utilizing the country’s rich agricultural heritage to boost tourism and forge a partnership between two key economic sectors in PNG. Key objectives of this collaborative effort include the development of a National Agritourism Policy, to guide investment and establishing agritourism pilot projects in the Eastern Highlands, Milne Bay, East New Britain, and Morobe Provinces. PNGTPA’s Chief Executive Officer (CEO), Eric Mossman Uvovo said that Agritourism Steering Committee (ASC) and Agritourism Technical Working Group (ATWG) will be subsequently formed to guide the implementation of the MOU between the two parties. In addition, it is most likely that the committee will expand in the future to make room for relevant stakeholders who are involved in the space such as Food and Agriculture Organization (FAO), Fresh Produce Development Agency (FPDA), to ensure a sustainable and inclusive agritourism sector is developed. “Agritourism is an emerging niche tourism product that has great potential; the concept of agritourism provides an opportunity for local farmers such as honeybee producers, trout fish farmers or coffee growers, for example, to develop tour itineraries that are centred around their commodity or cash crop,” said Mr. Uvovo. “By doing so, it provides local farmers the opportunity to develop a tour package that proudly showcases the farm site, process from raw material to a finished product and allows for branding of local PNG products or local dishes and cuisine.” He added that the MoU partnership with DAL will provide the policy and planning advisory support and cofinancing of an integrated work plan, setting the foundation for a sustainable agritourism sector. “This collaboration will ensure that we harness the full potential of our agricultural and tourism resources to drive community empowerment, economic growth and cultural preservation.” It is anticipated that following the endorsement of the National Agritourism Policy, the parties will work together to facilitate investment in the agritourism sector. This includes the development and marketing of existing agritourism products to create niche markets and attract tourists. DAL Secretary, Dr. Sergie Bang, hailed the recent MoU with PNGTPA as a significant milestone for the agriculture sector. He emphasized that the collaboration aligns with the newly launched National Agriculture Sector Plan 2024-2033, which aims to transform subsistence farming into commercial farming and entrepreneurship, because agritourism development will play a crucial role in achieving these objectives by providing additional revenue for farm owners and strengthening self-sustaining, resilient communities. During the event, Dr. Bang highlighted the shared commitment to facilitating regional consultations and comprehensive stakeholder engagement in the policy formulation process. He said by collaborating with relevant agencies, the partnership aims to efficiently achieve the MoU's objectives and drive the transformation of the agriculture sector to empower healthy and prosperous agricultural communities. The MoU is set for an initial period of three years, setting the stage for a path to harness PNG's agricultural potential to boost tourism. Through this partnership, both PNGTPA and DAL are committed to developing a vibrant agritourism sector that will contribute significantly to the country's economic development.