Household brand National No1 has officially announced its sponsorship of Papua New Guinean professional boxing champion John Ume, reinforcing the brand’s commitment to backing local talent and celebrating homegrown excellence on the global stage.
The partnership arrives fresh off Ume's monumental international victory earlier this month in Auckland, New Zealand, where he secured the BX-9 Interim Welterweight Championship by defeating Hamzy Perwaisy with a spectacular seventh-round technical knockout (TKO).
Through this strategic corporate backing, National No1 will fuel Ume’s upcoming professional training, development, and international bouts as he champions PNG pride across the global sports landscape.
Speaking on behalf of WR Carpenter Group Papua New Guinea, Liza-Marie Brooks highlighted that the partnership bridges two entities driven by a shared ethos of resilience, discipline, and national pride.
"At National No1, we're passionate about supporting Papua New Guineans who embody the values of determination, perseverance, and excellence," said Liza-Marie Brooks. "John has achieved remarkable success through hard work, discipline, and determination. We are incredibly proud to stand alongside him as he continues to pursue even greater success both at home and internationally."
"John's recent championship win was a proud moment for Papua New Guinea and a powerful reminder of what can be achieved through unwavering dedication," Brooks added. "We look forward to supporting his journey and celebrating future historic milestones together."
For more than a century, National No1 has been an integral part of households, families, and grassroots communities across Papua New Guinea. By aligning with John Ume—whose career has been built from the ground up through grit and perseverance—the brand reinforces its century-long legacy of investing in local communities and driving positive national narratives.
Further details regarding upcoming match schedules, public appearances, and collaborative community boxing initiatives under this partnership will be released by National No1 in the coming months.