Senior Sales Executive

The Senior Sales Executive is responsible for providing strategic leadership and direction to the Sales Department, ensuring the achievement of the company's revenue, market share, and business growth objectives. This role oversees all sales operations, develops and executes long-term commercial strategies, strengthens key client and stakeholder relationships, and leads a high-performing sales team.

The Senior Sales Executive is accountable for driving revenue across all company platforms, including radio, digital media, events, content partnerships, sponsorships, production services, and emerging business opportunities. The role works closely with Executive Management to identify new revenue streams, expand strategic partnerships, and position the company as the leading media and advertising organization in the market.

Strategic Leadership

· Develop and implement the company's overall sales and commercial strategy aligned with organizational objectives.

· Lead the execution of annual sales plans and revenue strategies to achieve sustainable business growth.

· Identify new market opportunities, revenue streams, and strategic partnerships.

· Monitor industry trends, competitor activity, and emerging technologies to maintain market leadership.

· Provide strategic advice and recommendations to Executive Management on sales performance and commercial opportunities.

Revenue Growth & Business Development

· Drive overall revenue performance across all company products and services, including radio, digital media, events, sponsorships, content partnerships, and production services.

· Build and maintain long-term relationships with major clients, agencies, corporate partners, and government stakeholders.

· Lead negotiations for high-value commercial agreements and strategic partnerships.

· Develop innovative advertising and integrated marketing solutions to maximize client value and company revenue.

· Ensure consistent achievement of monthly, quarterly, and annual sales targets.

Sales Leadership & Team Management

· Provide leadership, coaching, and mentoring to Sales Managers and Sales Executives.

· Foster a high-performance culture focused on accountability, innovation, collaboration, and customer service excellence.

· Oversee recruitment, onboarding, training, succession planning, and professional development within the Sales Department.

· Conduct regular performance reviews and implement performance improvement initiatives where required.

· Promote employee engagement and ensure compliance with company policies and procedures.

Financial Management

· Develop, manage, and monitor annual sales budgets and revenue forecasts.

· Analyze sales performance metrics and prepare executive reports for senior leadership.

· Ensure effective pricing strategies and commercial profitability across all products and services.

· Monitor sales expenditure and maximize return on investment.

Client & Stakeholder Engagement

· Maintain strong relationships with key clients, media agencies, corporate partners, and industry stakeholders.

· Represent the company at industry events, conferences, networking functions, and client engagements.

· Ensure exceptional customer service standards and long-term client retention.

· Resolve major client concerns and negotiate commercial outcomes where required.

Operational Excellence

· Ensure efficient sales processes, systems, and reporting mechanisms are maintained.

· Work collaboratively with Programming, Marketing, Digital, Finance, Production, Operations, and Executive teams to deliver integrated commercial   solutions.

· Ensure CRM systems and sales reporting are accurate, current, and effectively utilized.

· Drive continuous improvement initiatives to enhance sales productivity and operational efficiency.

Governance & Compliance

· Ensure all sales activities comply with company policies, legal requirements, and industry regulations.

· Maintain confidentiality of commercial information and client data.

· Promote ethical business practices and uphold the company's values and professional standards.

Other Duties

· Undertake additional responsibilities as directed by the Chief Executive Officer or Executive Leadership Team.

· Contribute to organizational strategic planning, business transformation initiatives, and special projects.

Key Performance Indicators (KPIs)

· Achievement of monthly, quarterly, and annual revenue targets.

· Growth in market share and new business acquisition.

· Client retention and customer satisfaction.

· Sales team performance and productivity.

· Budget achievement and forecast accuracy.

· Growth in strategic partnerships and commercial opportunities.

· Employee engagement and team development.

· Compliance with company policies and governance requirements.

· Bachelor's Degree in Business, Marketing, Sales, Commerce, Media, or a related discipline (Master's degree is an advantage).

· Minimum of 10 years' senior sales leadership experience, preferably within the media, advertising, broadcasting, or communications industry.

· Proven track record of consistently achieving and exceeding revenue targets while leading large, high-performing sales teams.

· Strong commercial acumen with extensive knowledge of integrated media sales, advertising, sponsorships, digital marketing, and business development.

· Demonstrated ability to develop and implement strategic sales plans and revenue growth initiatives.

· Excellent leadership, negotiation, presentation, and stakeholder management skills.

· Strong financial management, budgeting, and forecasting experience.

· Advanced proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and CRM systems.

· Strong analytical, strategic planning, and decision-making capabilities.