Sales Coordinator

The Sales Coordinator is responsible for coordinating and supporting the planning, execution, monitoring, and reporting of all sponsored campaigns, promotions, competitions, features, outside broadcasts, and client activations across PNGFM Limited's radio brands. The role serves as the key liaison between the Sales Team, Programming Department, Promotions Team, and clients to ensure campaigns are delivered effectively and in accordance with client expectations.

Campaign Coordination

· Coordinate the planning and execution of all sponsored promotions, competitions, features, and client campaigns across PNGFM radio stations.

· Ensure all campaign requirements, timelines, and deliverables are communicated to relevant departments.

· Monitor campaign progress and ensure delivery aligns with approved proposals and client expectations.

Proposal Development and Administration

· Assist Sales Executives in preparing campaign proposals, promotional schedules, and client presentations.

· Coordinate with Programming and Promotions teams to ensure campaign concepts are practical, achievable, and aligned with station objectives.

· Maintain accurate records of all promotions, sponsorships, and campaign documentation.

Monitoring and Reporting

· Monitor on-air, online, and event-based campaign execution.

· Compile campaign reports, listener engagement statistics, competition outcomes, and post-campaign summaries.

· Provide regular updates to the Sales Team Leader on campaign performance and delivery.

Internal Coordination

· Act as the primary point of contact between Sales, Programming, Promotions, Operations, and Digital teams regarding active campaigns.

· Ensure announcers, producers, and promotional staff receive accurate campaign information and execution guidelines.

· Coordinate the distribution of promotional schedules, briefing notes, and campaign materials.

Key Tasks

· Maintain a promotions and activations calendar for all PNGFM brands.

· Coordinate competition mechanics, prize fulfilment, winner verification, and prize distribution.

· Track and report listener participation through calls, SMS, social media engagement, and digital platforms.

· Assist with the planning and coordination of station events, outside broadcasts, and client activations.

· Work closely with Promotions, Programming, Operations, and Digital teams to ensure successful campaign execution.

· Attend weekly Sales and Operations meetings and provide updates on campaign progress.

· Prepare monthly campaign reports and promotional summaries.

· Maintain effective communication with clients regarding campaign status and outcomes.

· Perform other duties as reasonably directed by the Sales Manager or Senior Management.

Key Performance Indicators (KPIs)

· Timely execution of campaigns and promotions.

· Accuracy and quality of campaign reporting.

· Client satisfaction and campaign delivery standards.

· Effective coordination between departments.

· Compliance with PNGFM policies and procedures.

· Achievement of campaign deadlines and deliverables.

· Excellent written and verbal communication skills in English.

· Minimum of three (3) years' experience in media, sales coordination, marketing, promotions, or radio broadcasting.

· Strong organizational, administrative, and project coordination skills.

· Ability to manage multiple campaigns and deadlines simultaneously.

· Sound understanding of radio advertising, promotions, sponsorships, and client servicing.

· Competent in Microsoft Office applications, particularly Word, Excel, PowerPoint, and Outlook.

· Understanding of PNGFM Limited policies, media standards, social media guidelines, and broadcasting regulations.

· Ability to work flexible hours and attend events when required.