The Digicel Foundation has launched a powerful new initiative under its Men of Honor program, calling on its staff to lead a national movement against gender-based violence (GBV) and in support of child protection throughout Papua New Guinea. Through this ground-breaking staff-led campaign, Digicel PNG employees are being equipped to become Community Ambassadors, in order to promote values of respect, safety, and accountability both in the workplace and in their communities. Speaking at the launch, Digicel PNG Chief Executive Officer Mr. Tarik Boudiaf commended the team members participating in the program, highlighting their role as change-makers. “This program is not about blame; it’s about building capacity and inspiring leadership. When our staff step forward to champion values like respect and equality, they set a powerful example. Real change starts from within.” The four-day training, developed by the Digicel Foundation, focuses on personal development, leadership, and social responsibility. It encourages participants to engage in open dialogue, confront harmful behaviors, and embrace inclusive, non-violent approaches to leadership. Since its inception, the Men of Honor program has trained more than 100 ambassadors across Papua New Guinea, with Digicel staff playing a central role in taking the message to the grassroots level. Graduates of the program are known as Ambassadors of Accountability, tasked with modeling respectful behavior, supporting safe community spaces, and initiating conversations around gender justice and protection. According to the Foundation, the initiative is grounded in the belief that engaging men as positive agents of change is essential in the fight to end violence and promote safer communities for all. The Digicel Foundation welcomes support and collaboration from the public, civil society, and other organizations in expanding this important movement. For more information about the program, visit www.digicel.png.com, email customercare@digicelpacific.com, or call 123.