Relaxo Footwears Limited, one of India’s leading footwear manufacturers, showcased its latest Spring-Summer collections at its Retailers Meet in Papua New Guinea (PNG), bringing together new designs, expanded sizing options and consumer-focused offers.
The meet reaffirmed the company’s commitment to strengthening its relationships with retail partners and creating new opportunities for growth in the market.
The showcase featured collections from Relaxo’s brands, including Bahamas and Sparx, with a focus on evolving consumer preferences, greater product variety and propositions designed to help retail partners engage shoppers and drive sales.
Bahamas - “The Designs of India”: The Bahamas collection celebrates India’s rich design sensibilities through vibrant colours, distinctive prints and expressive styles. With a fresh and colourful design approach, the collection brings a distinctive proposition to consumers seeking variety and style in their everyday footwear.
Sparx Big Size- Designed for a Wider Audience: The Sparx Big size collection addresses the needs of consumers looking for a more accommodating fit, featuring a wider front and extended sizes 11 and 12. The range expands the brand’s sizing offering, enabling more consumers to find footwear suited to their needs.
Adding to the excitement at the Retailers Meet, Sparx introduced its Double Bonanza consumer offer.
Under the offer, consumers purchasing a pair of Sparx shoes receive two pairs of socks for free. The offer adds value to the purchase while giving retail partners an additional proposition to attract customers and encourage store footfall.
The gathering served as a dual celebration, highlighting both the half-century legacy of Relaxo Footwears Limited and twelve successful years of distribution partnership across Papua New Guinea.
Mr. Waimun Ho, Relaxo’s retail partner in Papua New Guinea, expressed deep gratitude to the Relaxo team for making the journey in joining Papua New Guinea as well as for their continued trust and partnership.
A central focus was the remarkable journey of the global brand over the past five decades.
“This is the 50th year for Relaxo. For half a century, Relaxo has stood as India’s largest and most trusted footwear manufacturer, delivering quality, comfort and innovation to millions of people,” Mr. Ho said shared, underscoring the brand's enduring commitment to excellence.
The authorized distributor for Relaxo Footwear in Papua New Guinea is Niumi Distributors Ltd, operating as a division of Trends (PNG) Limited, which distributes to all the retailers who sell Relaxo footwears in their shops.
Relaxo Footwears operates in almost every province in the country from carrying out a wide reach of its footwear products to the people.
Reflecting on the growth achieved throughout the region, Mr. Ho acknowledged the dedicated effort required to supply high-quality footwear nationwide.
“Over the past decade and a half, we have worked tirelessly to bring reliable, affordable footwear to families across the country.”
“To our long-term partners who have walked this path with us from all parts of Papua New Guinea, thank you. Your loyalty, hard work and support have been the cornerstone of our success.”
The gathering also embraced new commercial relationships, welcoming fresh collaborators into the fold.
“To our new clients, welcome to the Relaxo family. We are thrilled to embark on this journey with you and look forward to building strong, lasting connections.”
Looking ahead, the gathering served as a launchpad for future innovation and market growth.
Attendees received an exclusive preview of upcoming footwear releases engineered specifically for local consumers.
